Thursday, January 19, 2012

Great Lakes & Upper South in the News: "One 'Magic Room' That Links Generations of Brides" from the Wall Street Journal

"A half-century ago, long before the word "bridezilla" was part of our lexicon, saleswomen at Becker's Bridal had a secret language they used to cope with unpleasant brides.

If they liked a bride, they'd refer to her as "girlie." They'd say, "Girlie, that gown looks beautiful on you!" If a bride was difficult, they'd call her "sweetheart." That was a code between co-workers. "Would you help this sweetheart find a veil?" one saleswoman would say to another."


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