There are Christmas stores, but this is THE Christmas store. I have yet to make a visit and not spend at least 2.5 hours wondering the displays. During your visit make at least 30 minutes to view one of three welcome videos. Dated, but still worth the time to learn more about the family and institution. A few short steps away is the Silent Night Chapel, a replica of the Silent Night Chapel in Germany. If you can wait until after dusk, do a drive-by of the complex to see one heck of a light presentation.
25 Christmas Ln, Frankenmuth, MI 48734