Great Lakes and Upper South in the News: "Chippewa Falls pours on the charm" from the Chicago Tribune
This county seat just beyond the fringes of Eau Claire may have discovered the elixir to attract new tourists and millennial-friendly businesses.
It's the water residents have been drinking for centuries.
The downtown is knee-deep in a $10 million redo of its Chippewa River frontage, which includes a 10-acre park connected to an existing bike-path network. The ambitious project is already seeing results. The main drag has sprouted shops and cafes. A new downtown hotel — the first since 1919, and a rarity among downtowns in the Northwoods — opened in late September.
Chippewa Falls may be best known as the home of Jacob Leinenkugel Brewing, the regional powerhouse now owned by mega-brewer SABMiller. The 1867 brewery on Duncan Creek is still in operation, and Leinenkugel descendants are still in charge. The welcome center and brewery tours attract more than 100,000 suds lovers a year.
Continued on website.