Great Lakes and Upper South in the News: "Wisconsin's Wilmot Mountain ups its game after $13 million renovation" from the Chicago Tribune
One of my most memorable ski experiences didn't come while whooshing down the mountains of Aspen or cruising the jagged peaks of Jackson Hole. It was standing in line in Wisconsin.
It was five or so years ago after a fresh snow, and I'd driven about 90 minutes to Wilmot Mountain, the ski area that hugs the Illinois border in southern Wisconsin, during the week between Christmas and New Year's. My time in the car was rewarded with three hours of standing in line to get a lift ticket and rental equipment.
I didn't get on the slopes until 1 p.m.
(I didn't say it was a good memorable experience.)
When I shared that story with Wilmot Mountain's new general manager, Taylor Ogilvie, he barely raised an eyebrow. As soon as industry behemoth Vail Resorts bought Wilmot in early 2016, such inefficiencies were obvious at what had been operated as a mom-and-pop shop since its founding in 1938, Ogilvie said.
Continued on website.