Great Lakes and Upper South in the News: "Glensheen shining in bid for return tourists" from the Star Tribune
Just a few years ago, the historic Glensheen mansion perched on Lake Superior’s North Shore struggled to lure tourists through the door.
It was a problem facing many such houses turned museums: Visitors who had seen it once didn’t feel a need to see it again.
So the staff at Glensheen started to get creative, coming up with new tours and events to draw even local residents back again and again. It has worked so well that last week, Glensheen was recognized as Minnesota’s Visitor Attraction of the Year for 2016 by Explore Minnesota, the state’s tourism promotion office.
The Duluth estate’s offerings now include a popular nighttime flashlight tour, elaborate holiday displays and summer concerts on its pier that juts into the lake.
The mansion saw 106,792 visitors in fiscal 2016, up from a low of 62,000 visitors in fiscal 2013. It is on track to increase that number again this year, marketing manager Jane Pederson said. Tour revenue has been rising, too, from $693,680 in fiscal 2013 to $1,419,868 in year 2016, Pederson said.
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